Shot Types

Long Shot - Long-shots can be used to give an idea of the whole character or item, additionally it can be used to emphasise the distance of the scene, or size of the character or item.

Medium Shot - The medium shot is useful for showing some of the emotion and detail of the character or item but additionally useful for showing some of the scene too, it helps set the scene more than a close up.

Close Up Shot - The close up shots allow the photographer to centre the focus on the detail or emotion of the shot 

Jungle Book 1967 and 2016

1967 Jungle Book

The Jungle Book was released in the United States on VHS in 1991 as part of the Walt Disney Classics line and in the United Kingdom in 1993. Home video sales outside North America totalled 14.8 million units by 1994. The film was later released on DVD and Blu-ray for further audience consumption. It is now a widely accessible film on platforms such as Netflix and Sky, it is also one of the many available films that can be accessed by illegal internet streaming.

In terms of marketing, the Jungle Book (1967) did not include much marketing other than movie posters and cinema signs due to the lack of internet and social media which we have nowadays. Yet as there was not much competition, especially in the animation industry, the film was very popular as it was for all the family to watch and Disney was already a very popular household name like it still is today.

2016 Jungle Book 

The budget for the remake, however, was much more than the original at an amazing $175,000,000. On the opening weekend it made $103,261,464 (USA) and overall grossed $364,001,123 (USA) and $947,589,026 (worldwide) which is significantly more than the original. It has a 7.5 IMDb rating which is just under the original. It is hard to judge which film was more successful due to the difference in media in time, as it was hard to access the original in 1967 but it is much easier to access and market now.

Marketing for this film was much easier as there is now social media sites such as YouTube, Facebook, twitter etc to promote the film and with help from the internet spreading the word is much easier in comparison to 1967. The production company held a fan event where sneak peeks were spread and some of the actors were introduced too, they also had many teaser trailers and trailers to get fans excited ready for the release of the film. The Disney parks also got involved in marketing the film as they had sand models of characters from the film in 'Animal Kingdom' (one of the Disney Theme Parks). This then got people to share pictures of this on social media sites which resulted in word-of-mouth marketing.