brainstorming for brief 3

The magazine is going to be environmentally themed, about changing peoples believes and mindsets a good slogan/selling point will be "GRASP IT". It is a small but loud phrase with simplicity but yet so much meaning. 

The main themes around the magazine are going to be the progressiveness of the motoring world into an electric era, different opinions and feelings around this. 

Battery electric vehicle (BEV), which are also referred to as a pure electric vehicle, and plug-in hybrid electric vehicle (PHEV). 

https://www.zap-map.com/statistics/

Year	PHEV	BEV
2017	87,705	44,266
2018	131,976	59,740
2019	166,921	97,565
2020	233,798	205,770

·       VOLVO TO BE AL ELECTRIC BY 2030 - It will phase out all car models with internal combustion engines by then, including hybrids. The carmaker is also planning to invest heavily in online sales and simplifying its products. It is trying to capitalise on growing demand for electric cars, including in China, which is already one of its biggest markets.

https://www.media.volvocars.com

Volvo Cars is committed to becoming a leader in the fast-growing premium electric car market and plans to become a fully electric car company by 2030. By then, the company intends to only sell fully electric cars and phase out any car in its global portfolio with an internal combustion engine, including hybrids.