Research brief 3

In Touch magazine - bold yellow font (convention) main image of Meghan Markel in front of title to show power and dominance.

Yellow is a common colour for the subtitles and to amplify the importance of a statement.

the introduction of royals into the high contrasted modern magazine could be a technique to make the younger royals look more in tune the times than they actually are.The yellow font (convention) is an institutional convention. it is used in this institution a lot. this magazine appeals to people who are interested in the royal family, this therefore entails that British people are more likely to be interested. The feature of Katy Perry "how I got my body back" appeals to women who have experienced pregnancy and the toll it takes on the female body. also the fans of Katy who happen to be male according to her Instagram analytics through celebrity endorsement

Women's Weekly Best if Fiction  - again the bold vibrant yellow allows information to stick out

This magazine is aimed at a specific age demographic as it features an older woman who looks healthy and well, in addition captions such as " midlife crisis or spicing things up" 

This specific targeting is good and the captions show how it is done however I want my magazine to be more broad as it is a global issue 

This one is more centred to my topic specifically and after doing some research there is a gap in the market for a magazine specified on the damage petrol and diesel cars are doing and what can be done to solve this.

It uses a simplistic colour scheme "monochrome" black grey and white. this combination allows more seriousness but also emphasises the green earth and the damage that is being done to it. In addition Time magazines signature red borders are on display this is a common convention that is associated with Time magazine.

The subheading "the pandemic can lead us to a better greener world" is very valid and relevant to what I'm looking into, in addition the pandemic can be viewed as a window into a cleaner world, as there was less transport and trade, the general pollution around the world dipped

2) Research Mass market audience that expects to be emotionally engaged 

As most real life story magazine's that are targeted at men are niche, for instance fishing, railway, classic cars etc with real life story's being inside the magazine, whereas real life stories that are targeted at Women are very similar, they consist primarily of motherly issues (raising kids, living on a budget) and also health, fitness and baking (food). It is hard to find unisex real life story magazines as well as finding magazines for teenage boys. I believe that my idea would be a universal idea, with 

3) Audience segments