NEA RESEARCH

Research Mass market audience that expects to be emotionally engaged 

As most real life story magazine's that are targeted at men are niche, for instance fishing, railway, classic cars etc with real life story's being inside the magazine, whereas real life stories that are targeted at Women are very similar, they consist primarily of motherly issues (raising kids, living on a budget) and also health, fitness and baking (food). It is hard to find unisex real life story magazines as well as finding magazines for teenage boys. I believe that my idea would target the youth of society with issues they are passionate or angry about (political correctness) 

Research Audience Segments

16-18: This age group are likely to have just completed school or are still in some form of full time education, 86.4% of this age group are in full time education, this means if they had a source of income it is likely to be from a weekend/ part time job so it will be minimal pay. This means they are learning how to save/spend money and are likely to not want to spend a lot of money on a magazine so the pricing will need to be low especially when younger adults are the target for a magazine about political correctness.

21-25: this age group will have started to work in the outside world, with entitlement to more money but more devotion to a job, in addition this age group might even have children or a family and they will be more concerned about economic issues over social issues like political correctness. therefore my magazine will be less concerned towards 

Websites that are of the category real life story